This week I want to examine Katie Couric’s social media presence as a journalist and TV personality. She worked with top television networks like CNN, NBC and CBS throughout her career before moving to web-based projects. She created Katie Couric Media in 2015, and now works with National Geographic on her YouTube channel and Yahoo! as a Global News Anchor.

What I found most interesting about her social media is the number of platforms she is active on. She uses the journalist’s standard platforms like Twitter, Instagram and Facebook, but she is also on YouTube and Pinterest. The voice in her Instagram captions, tweets and Facebook posts shine through in a conversational way that is uniquely Couric. She has utilized social media so successfully that she received a Shorty Award in 2016 that honored “the best of social media and digital.”

Her Pinterest gives viewers an inside look at her life and personal taste. She has various “boards” with topics ranging from the people she admires in life, her work with Yahoo! News, music she loves and parenting. Even though this platform only allows users to post images with links and captions, Couric uses it in a way that categorizes her life and the things she enjoys, which gives her audience an inside look at her personality and life within her career.

Another interesting aspect of her social media presence is her YouTube channel. She uses the platform to promote cancer advocacy and show viewers full interviews from Yahoo! News. She partnered up with National Geographic to create a series called “America Inside Out,” which explores subjects relevant to the country and “Gender Revolution,” which shows how ideas of gender have changed. Like the rest of her social media, her channel brings together her personal life and career in ways that invite viewers to enjoy her personality and trust her authority as a journalist.