This week I am going to look at the social media habits of journalist and CBS correspondent David Begnaud. He is based in New York and works as the lead national correspondent for CBS This Morning. One of his most notable assignments was his coverage of Hurricane Maria that struck Puerto Rico. I am going to assess how he uses multiple platforms like Instagram and Twitter.

Begnaud uses Instagram to post about news around the world and his personal life. Recently, he posted about the uprisings in Chile and shared a clip of police abuse caught on camera. Interestingly, he also uses the platform to repost his own tweets. Begnaud has more followers on Twitter than Instagram, so perhaps this is his way of guiding his audience on Instagram to his Twitter page and vice versa. This article states that journalists can successfully use Instagram when they choose their images carefully, use the right hashtags and experiment with Instagram Stories. Begnaud does all of these things; his feed is filled with news footage, a few screen captures of his tweets and a few snapshots of his life. He used the hashtag, #lamarchamasgrandedechile for his post about the crowds gathering in the streets in Chile.

On Twitter, he focuses more solely on news content, but he does still post about his personal life. A handful of his posts are the same as those on his Instagram, but he posts mostly platform specific content on both social media sites. He uses his Twitter to post updates and news from around the world with photos, videos and stand-alone text. Begnaud uses tactics similar to this article’s suggestions for Twitter, including using the platform to publish breaking news as it happens and using social media to curate a brand.